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Jun 19, 2018 5:38:30 AM

Harcourts Auctions Isn’t Horsing Around Selling 2.5 Acre Equestrian Property

Topics: Agent Life, Auction, Property 0

Harcourts Auctions USA has sold over 1,000 properties throughout Southern California, and most recently, Harcourts Desert Homes out of Palm Springs, California added a unique equestrian estate to the list. Within nine days of listing and holding one open house, the sellers had three interested buyers and an accepted offer $50,000 over their reserve price.


According to Scott Palermo, listing agent and Harcourts Desert Homes Broker, the sellers were searching for an “out of the box” marketing technique since the property was located in such a remote location. With the Harcourts non-distressed auction process being new to the US, it was perfect for attracting buyer attention.

“When we brought the auction process up, our sellers really understood the merits of it,” mentions Palermo.

“With our sellers interested in the auction method, we were able to really hone in on the property, and create a buzz with the starting to bid point and the process as a whole being different than traditional real estate.”

On average, Harcourts Auctions properties are typically shown through two brief, one-hour open houses. In this case, only one was necessary. Curiosity about the auction method brought interested buyers who saw the value in the process. Ultimately, an offer was given and accepted after the first open house, leading to the property selling prior to the set auction date.

“Our sellers were jumping up and down with happiness because they saw the power of the platform, and it was easy for them,” discusses Palermo.

Regional Director of Harcourts Auctions Southern California, Jason Scott mentions,

“Our Harcourts Auction platform is uniquely designed to create leverage for the agent, and most importantly the seller throughout all stages of the process. In this case, we were able to leverage multiple offers early on, leading to an offer being accepted well over the reserve price.”

Harcourts Auctions continues to remain stable in the US, repeatedly providing options when it comes to buying and selling real estate and growing their platform. They hold monthly Live Auction Events, all open to the public. The next Live Auction is scheduled for Thursday, June 21st, at their Del Mar Auction Room location; 445 Marine View Avenue, Suite 260, Del Mar, CA 92014.


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About Harcourts USA:

With over 840 offices in 10 countries, Harcourts International is one of the fastest growing real estate groups in the world.

Harcourts offers a full range of real estate services, specializing in residential, commercial and rural property sales as well as property management services. Harcourts works closely with affiliate, Luxury Property Selection to offer clients a comprehensive real estate solution.

In 2008, Harcourts launched its charitable arm, the Harcourts Foundation to provide support that helps, grows and enriches our communities. This year, Harcourts celebrated its 130th year anniversary.

Please direct all media inquiries to Emilee Koerner, PR Coordinator at Harcourts USA: 

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